Boity Announces Sissy Boy Collaboration.

Iconic actress, presenter and model, Boity Thulo, has teamed up with South African fashion brand, Sissy Boy to create a unique capsule collection that personifies her fashion sense and style.

The collection, which sees 100% of Boity’s creative touch, will consist of three individual capsules. The initial capsule will contain 16 pieces with the following two containing 15 pieces each and will be revealed over the period stretching September to December.

“Partnering with Sissy Boy on a project such as this one is very special to me. Our aim is for women to feel sexy when wearing the collection. The garments I chose for the initial capsule include jumpsuits, t-shirts and jackets and were specially designed to celebrate a woman’s curves and build her confidence, which is everything the Boity brand stands for,” says Boity.

The partnership which was born out of a mutual interest and respect took off when Boity voiced her desire to venture into the fashion industry in support of a brand that embraces femininity and encourages a “love yourself” philosophy. This in turn will allow Sissy Boy to build an even bigger consumer audience, one that Boity has captured.

“The progression into collaborating with Boity was natural. We instantly clicked as our vision for what we wanted to achieve aligned. She’s young, beautiful and has a good eye for fashion, which is testament to her fame and social media popularity” said Ronald Sassoon, founder of Sissy Boy.

The first capsule collection will be available from 29 September 2016 at all Sissy Boy stores nationwide, online at sissyboyjeans.com as well as exclusively at selected Edgar’s branches.

About the Boity Brand:

Considered one of South Africa’s most celebrated young actor-personalities, Boity, has a massive following, with over 400,000 fans on Facebook and over a million each on Instagram and Twitter.

She first rose to public prominence as the presenter of SABC 1’s educational programme, The Media Career Guide and currently stars in Mzansi Magic’s Rockville as well as co-host of e.tv’s Club 808.

Beyond Boity’s career in the entertainment industry, her brand also supports living a healthy and fit lifestyle and continuously connecting with yourself, spiritually. Most importantly, she prides herself in empowering women and strives to restore the dignity sometimes lost in the lives of young girls.

About the Sissy Boy Brand:

Sissy Boy is the elixir of looking and feeling good. As South Africa’s leading women’s denim brand, Sissy Boy is synonymous with providing woman with a sexy look that makes a statement of confidence.

Launched by Ronald Sassoon in 1986, today Sissy Boy has its own retail stores nationwide, an online store and is the no. 1 selling jeans wear brand in most of South Africa’s largest retail outlets.

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