BOITY THULO SIGNS TO GLOBAL TALENT AGENCY
CAPE TOWN, July 25, 2016 – Celebrated South African actress and TV star, Boitumelo Thulo, better known as “Boity”, has signed to global communications, events and talent agency, Celebrity Services Africa (CSA).
An international media group, founded in South Africa – with headquarters in Cape Town and Beverly Hills, as well as regional representation in Paris, Dubai and Lagos – CSA is determined to take Boity’s brand and talent global.
“We are tremendously excited to be representing Boity, especially in a time when her career is really just beginning to blossom. In signing her, our intentions are to not only build her South African profile but also to grow her audience and brand across Africa and internationally,” says Executive Director CSA, Communications & Talent, Davin Phillips.
Considered one of South Africa’s most celebrated young actor-personalities, Boity, has a massive following, with over 400,000 fans on Facebook and over a million each on Instagram and Twitter.
She first rose to public prominence as the presenter of SABC 1’s educational programme, The Media Career Guide and currently stars in Mzansi Magic’s Rockville as well as co-host of e.tv’s Club 808. Beyond Boity’s career in the entertainment industry, Boity prides herself in being a goodwill ambassador for Thusa A Girl Child, a charity dedicated to the empowerment of young girls who grow up in extremely poor conditions.
On signing with CSA, Boity said: “What excites me most is that CSA understands both me and everything my brand stands for, on every level. It’s always great to work with an experienced team, who I know will help me realize my biggest dreams.”
CSA will be working closely with Boity with the aim to grow her brand across all mediums, producing new material such as a charity organization and impending apps, and aligning her with, and enhancing her existing partnerships, from beauty and fashion endorsements to acting performances and appearances. In addition, CSA also plans to further build her media relations, especially social media.
“With the media world evolving at a rapid rate, influencers are becoming a sought after commodity in terms of brand attachment and promotion. Their social media impact is significant and can reach markets almost immediately,” adds Davin Phillips. “Boity is an exceptional talent and I think the fact that she was one of the first South African personality to reach 1million Instagram followers speaks for itself.”
More about CSA
With CSA’s recent South African expansion, the company represent among others, DJ Euphonik and US singer Stacy Barthe, with further announcement to be made in the future.
Internationally, CSA has worked with a number of celebrities and talent including Naomi Campbell, Linda Evangelista, Jean Claude Van Damme, Akon, Cirque Do Soleil, Djimon Honsou, Kimora Lee Simmonds, Sean Kingston, Quinton Fortune and others